Do adult toys sell? They do like crazy. The adult sex toys market is huge. The adult sex toys market is growing and people are losing their fear and trying new things. There are some pretty high tech startups in U. S that are focused on sexual wellness industry and investors are looking for a hot opportunity in that area. Even recently few luxury sex toys startups got funded with few million dollars. How to start a sex toy business?
The market is saturated with big boys and big budgets. Lots of websites have come up and they use the same drop shippers to ship the product with the prices jacked up. But, if you narrow down a micro niche or a second level sub category — there are high chances you can rule the niche to make profits.
Target the long tail keywords — you can make a niche out of it. It is better to have a small share on the big cake rather a big share on the small cake. Any micro niche that you select — you need to attract quality traffic. Money makes money here. Finding those keywords are the gold — I use SEMRush for my keyword strategy and finding the gold niche — highly recommended tool. There are couple of Adult toy store affiliate sites. They offer a while label solution where they will host your website, provide drop ship products which you can sell and make them money.
Since everything will be hosted in their platform with pre-made template system — you cannot scale. All your marketing budget will be spend on their platform and for their drop ship products. If you go with these FREE white label sites — you cannot pivot your business if you see a light at the end of the tunnel. Even if you want to sell your business — no serious buyer will prefer an affiliate FREE website.
Apparently, at the first glance these FREE sites look like a OK deal by providing with free domain, hosting the website, crappy design, product catalog, shipping etc. You can set your own prices for the products and market them. Most of the ones which is out there is built on some crappy platform. You need to go with magenta or presta shop or open cart or some custom eCommerce solution and then customize it heavily on theme design and integrating drop shipping API or high risk merchant account for receiving payments.
Finally had to settle down on developing my own adult toy marketplace with the most sophisticated features for a sex toy business. Check out our newly launched robust eCommerce shopping cart software build for Adult sex toy websites.
To highlight — it has got all the necessary features to run a business ready adult toy store. Plus, it has got drop shipping API and adult payment gateway integrated by default.
Our main goal is to provide a complete adult turnkey white label solution for people who wants to start an Adult toy store business. Be it single vendor system or a multi vendor marketplace — you can have it all. In a multi vendor marketplace — imagine yourself as the owner of a shopping mall and you rent out the shops to multiple vendors to sell their products and you make a commission out of it.
If you have contacts with lots of small business vendors who manufacture adult sex toys, then you can convince them to sell it online through your marketplace platform. You get a commission on each sale. The concept of Adult toy drop shipping and how it works is explained later in this post. The major two reasons I can see is because of outdated awful design and not using a cutting edge technology to run your business.
Obviously second important thing is marketing. A huge amount of documentation and community is available for support. Tips to Choose your White label Adult Sex Toy Website When choosing to setup your adult toy website — what should you look for in a product? The underlying architecture has been built by experts who have worked for Google and Amazon. Built by growth hacking experts — the innovative features for marketing will make your website go socially viral. Technology How important is technology for an eCommerce development?
If you have a strong tech platform — everything will fall into place. You get a grip on the supply chain, marketing activities etc. Mobile compatible Do you know the mobile traffic has surpassed the desktop traffic of most big players in the eCommerce market.
The mobile consumers are growing and even the top adult tube sites like Pornhub has its own Android app. Now your adult toy store can be accessed from any mobile device. When it comes to adult toy stores — Adult SEO needs to be taken care of. It has its own field to enter product meta title, description and keyword. It comes with built in Google webmaster console integration, Sitemap.
Next to technology, the most important part is marketing and bringing in targeted traffic to your adult toy website. How to get targeted traffic to your Adult toy store?
The marketing strategy for adult toy site — The marketing strategy for an adult toy website should include both generic ways and innovative growth hacking methods.
A perfect mix of both will yield high ROI. One of the most common methods to generate targeted organic traffic is by content marketing. Writing creative and controversial articles can get you some traction. Instead of spamming like others, you need to use little bit growth hacking techniques — setup automation tools and find out people who talk about adult toys, follow adulttoys or without — retweet those tweets and start a conversation from the official twitter account.
Then, you can automate your marketing tweets in queue and based on your target audience geo-location and timings — you can schedule these tweets. Try to be funny and which makes sense. I recently read an article at motherboard vice on how teens are making thousands of dollars per month by having anonymous novelty accounts on twitter and tweeting about romance, dating advice by mixing up adult novelty tweets affiliate.
If you pump in money, you can compete better and get the best ROI. If you have a decent budget for marketing — spend it on PPC campaigns. Although Google has shown some love towards adult toys niche, there are lots of adult ad networks that gives you targeted traffic and conversions are good too. Some of the popular adult ad networks that serves well for adult toys website — Traffic junky, AdXpansion and few more.
I will explain in detail about how to start PPC marketing for adult websites in another blog post. Moving on to the next traffic generating method. Advertising or engaging into conversations on adult forums related to your niche. For example — Sites like Lovehoney has dedicated forums that discusses about adult sex toys. You can also find dedicated adult sex toys forums like dollforum. Remember, people who buy porn are your target audiences and not free porn users. So plan your strategy and pick the right forum.
You can also try Media buying. What is media buying? Before getting into media buying, you need to clearly know your target audience, do your research and strategy, then start media buying, optimize your campaigns and scale the campaign to get the best ROI. There are two sides to media buying — understanding your traffic and your offer. Few traffic sources where you can get started: