Second-party data is about complete data transparency. We have thousands of in-market shoppers coming to our own website but our products are primarily sold through a retail channel.
That audience is a valuable asset and we invest greatly in getting them there. We believe in using the right partner to deliver the core consumer audience to achieve the brand's goals. This helps us create the best possible experience for our shoppers by reaching them with products and services relevant to their interests. We love that ownerIQ operates the same way.
Our partnership allows us to seamlessly do what we do best: An example of this is a top shipping and mailing services client recognized us a top performer for ROAS return on ad spend on the campaign, showing ownerIQ's ability to perform when it matters. I would recommend ownerIQ for other brand teams across the agency.
At this moment in advertising, the quality of non-proprietary data is, simply put, bad and ineffective. In this sense, ownerIQ is a diamond in the rough. We quickly realized that there is a missing link needed to set up this type of a relationship. That link is a second-party data platform which gives advertisers an easy way to control and negotiate the terms of their arrangement.
You follow that guy from the website. But second-party is that extra spoke in the wheel. It opens up a lot more opportunity. It's a good awareness driver. It's just as relevant [if not more] as first- and third-party data.
They complement each other very well. We saw tremendous results after exposure, exceeding our ROI goal by more than 5x. We can get you on a new set of data that no one else really had. Their team was very consultative in helping us choose the right measurement partners and had a lot of expertise in how to set the campaign up for success.
We look forward to working with them on multiple campaigns in the future.