Does sex sell womens sports. Sex Sells Women's Sports, But at a Price?.



Does sex sell womens sports

Does sex sell womens sports

Why do you think female athletes are being sexualized instead of being portrayed as the classy girl next door? This is nothing new. This has been the way in which female athletes traditionally have been portrayed. The assumption is that sex sells. And you have to attract them with how pretty they are and how sexy they are.

The SI swimsuit issue sells more issues than any other, and it sells when you put a female athlete on the cover of Playboy magazine. What is being sold? We found two things. All the females and older males, especially dads with daughters, were turned off by those pictures of athletes in sexy poses. But why would I watch car racing? It sells magazines and products. Who is responsible for this portrayal — the athlete, the corporations paying them to sell sex appeal or the respective leagues and associations for condoning it?

I think all three of them participate in believing these very deeply entrenched cultural assumptions that sex sells — and if you want to cash in, the best way is to promote your sexuality.

I understand why they participate. I would ask this: Can a female athlete make money accentuating just athletic ability? My question to them is: Why not emphasize competence? And they are blowing doors off in interest, in ticket sales.

This is not rocket science. Emphasize competence, toughness and mental courage, the drama between two superstars, the drama between two legendary coaches and programs.

The women have branded competence, elite programs and pioneering coaches. At the professional level, it comes into a whole different realm. The LPGA does nothing to promote superstars and competence. Why not try another approach? Why not try a different angle, like how skilled they are? Not how pretty you look in your ponytail. This is not isolated to the sports realm. Are female athletes bad role models for young girls? I think if we continue down this path, they could become that.

I do worry about that. Not all female athletes do this. Annika Sorenstam never did this. Nancy Lopez never did this. A lot of female athletes chose not to do this. Female athletes are very smart. You mentioned the Tucker Center study earlier. What else did you find?

It is true that if you put a female athlete on the cover of Playboy magazine, the magazine will sell. Does that translate to attendance, TV ratings and tickets? As you comment, please be respectful of other commenters and other viewpoints. Our goal with article comments is to provide a space for civil, informative and constructive conversations. We reserve the right to remove any comment we deem to be defamatory, rude, insulting to others, hateful, off-topic or reckless to the community.

See our full terms of use here.

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Sexy Women Athletes? Using Sex to Sell Female Athletes - Does it Sell Sports?



Does sex sell womens sports

Why do you think female athletes are being sexualized instead of being portrayed as the classy girl next door? This is nothing new. This has been the way in which female athletes traditionally have been portrayed. The assumption is that sex sells. And you have to attract them with how pretty they are and how sexy they are. The SI swimsuit issue sells more issues than any other, and it sells when you put a female athlete on the cover of Playboy magazine. What is being sold? We found two things.

All the females and older males, especially dads with daughters, were turned off by those pictures of athletes in sexy poses. But why would I watch car racing? It sells magazines and products. Who is responsible for this portrayal — the athlete, the corporations paying them to sell sex appeal or the respective leagues and associations for condoning it?

I think all three of them participate in believing these very deeply entrenched cultural assumptions that sex sells — and if you want to cash in, the best way is to promote your sexuality. I understand why they participate. I would ask this: Can a female athlete make money accentuating just athletic ability? My question to them is: Why not emphasize competence? And they are blowing doors off in interest, in ticket sales. This is not rocket science.

Emphasize competence, toughness and mental courage, the drama between two superstars, the drama between two legendary coaches and programs.

The women have branded competence, elite programs and pioneering coaches. At the professional level, it comes into a whole different realm. The LPGA does nothing to promote superstars and competence. Why not try another approach? Why not try a different angle, like how skilled they are? Not how pretty you look in your ponytail. This is not isolated to the sports realm. Are female athletes bad role models for young girls? I think if we continue down this path, they could become that.

I do worry about that. Not all female athletes do this. Annika Sorenstam never did this. Nancy Lopez never did this. A lot of female athletes chose not to do this. Female athletes are very smart. You mentioned the Tucker Center study earlier. What else did you find?

It is true that if you put a female athlete on the cover of Playboy magazine, the magazine will sell. Does that translate to attendance, TV ratings and tickets? As you comment, please be respectful of other commenters and other viewpoints.

Our goal with article comments is to provide a space for civil, informative and constructive conversations. We reserve the right to remove any comment we deem to be defamatory, rude, insulting to others, hateful, off-topic or reckless to the community. See our full terms of use here.

Does sex sell womens sports

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5 Comments

  1. But what happens when they do is they lose respect. Annika Sorenstam never did this. The LPGA does nothing to promote superstars and competence.

  2. The women have branded competence, elite programs and pioneering coaches. Ms Crosswhite said having lingerie as a uniform requirement was problematic for a full-on contact sport played exclusively by women; the skimpy attire put players at a greater risk of skin injury and detracted from their image as serious sportswomen.

  3. But University of Sydney sports management professor Tracy Taylor said the league had little to do with sport. And they are blowing doors off in interest, in ticket sales. But Drew Rosenhaus, a sports agent, says the women's leagues are just giving the fans what they want.

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