How Google uses pattern recognition to recognize things like faces in photos A page that explains what data is shared with Google when you visit websites that use our advertising, analytics and social products. For example, your phone number can be used to help you access your account if you forget your password, help people find and connect with you, and make the ads you see more relevant to you. Learn more payment information For example, if you add a credit card or other payment method to your Google Account, you can use it to buy things across our services, like apps in the Play Store.
We may also ask for other information, like a business tax ID, to help process your payment. In some cases, we may also need to verify your identity and may ask you for information to do this. We also use this information to help protect your account. Android device with Google apps Android devices with Google apps include devices sold by Google or one of our partners and include phones, cameras, vehicles, wearables, and televisions. Views and interactions with content and ads For example, we collect information about views and interactions with ads so we can provide aggregated reports to advertisers, like telling them whether we served their ad on a page and whether the ad was likely seen by a viewer.
We may also measure other interactions, such as how you move your mouse over an ad or if you interact with the page on which the ad appears. Learn more services to make and receive calls or send and receive messages Examples of these services include: Google Hangouts, for making domestic and international calls Google Voice, for making calls, sending text messages, and managing voicemail Project Fi, for a phone plan Sensor data from your device Your device may have sensors that can be used to better understand your location and movement.
For example, an accelerometer can be used to determine your speed and a gyroscope to figure out your direction of travel. All these things help to determine your location. You can use your device settings to enable Google Location services. We use the IP address assigned to your device to send you the data you requested, such as loading a YouTube video We use unique identifiers stored in cookies on your device to help us authenticate you as the person who should have access to your Google Account Photos and videos you upload to Google Photos are used to help you create albums, animations, and other creations that you can share.
And if we find something wrong with a specific feature, reviewing activity information collected before the problem started allows us to fix things more quickly. And that analysis can help us build better products. We can then redesign that feature and improve the product for everyone. You can learn more here. If you shopped on an advertiser's website, for example, they can use that visit information to show you ads.
Learn more sensitive categories When showing you personalized ads, we use topics that we think might be of interest to you based on your activity. For example, you may see ads for things like "Cooking and Recipes" or "Air Travel.
And we require the same from advertisers that use our services. Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to third-party cookies that are related to visits to other websites.
For example, an advertiser may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic. Learn more safety and reliability Some examples of how we use your information to help keep our services safe and reliable include: Collecting and analyzing IP addresses and cookie data to protect against automated abuse.
This abuse takes many forms, such as sending spam to Gmail users, stealing money from advertisers by fraudulently clicking on ads, or censoring content by launching a Distributed Denial of Service DDoS attack. This feature shows you information about recent activity in Gmail, such as the IP addresses that accessed your mail, the associated location, and the date and time of access.
Learn more detect abuse When we detect spam, malware, illegal content, and other forms of abuse on our systems in violation of our policies, we may disable your account or take other appropriate action.
In certain circumstances, we may also report the violation to appropriate authorities. This can include things like the status of your upcoming flights, restaurant, and hotel reservations, or your photos. Learn more If you have communicated with someone via Gmail and want to add them to a Google Doc or an event in Google Calendar, Google makes it easy to do so by autocompleting their email address when you start to type in their name.
This feature makes it easier to share things with people you know. Learn more The Google app can use data that you have stored in other Google products to show you personalized content, depending on your settings. Learn more If you link your Google Account to your Google Home, you can manage your information and get things done through the Google Assistant. For example, you can add events to your Google Calendar or get your schedule for the day, ask for status updates on your upcoming flight, or send information like driving directions to your phone.
Learn more your activity on other sites and apps This activity might come from your use of Google services, like from syncing your account with Chrome or your visits to sites and apps that partner with Google.
Many websites and apps partner with Google to improve their content and services. For example, a website might use our advertising services like AdSense or analytics tools like Google Analytics , or it might embed other content such as videos from YouTube. These services may share information about your activity with Google and, depending on your account settings and the products in use for instance, when a partner uses Google Analytics in conjunction with our advertising services , this data may be associated with your personal information.
Learn more about how Google uses data when you use our partners' sites or apps. Blocking this cookie would prevent Google Docs from working as expected. Learn more legal process, or enforceable governmental request Like other technology and communications companies, Google regularly receives requests from governments and courts around the world to disclose user data.
Respect for the privacy and security of data you store with Google underpins our approach to complying with these legal requests. Learn more in our Transparency Report. Google Trends samples Google web searches to estimate the popularity of searches over a certain period of time and shares those results publicly in aggregated terms.
Learn more specific partners For example, we allow YouTube creators and advertisers to work with measurement companies to learn about the audience of their YouTube videos or ads, using cookies or similar technologies.
Learn more ensure and improve For example, we analyze how people interact with advertising to improve the performance of our ads. Customizing our services For example, we may display a Google Doodle on the Search homepage to celebrate an event specific to your country. Affiliates An affiliate is an entity that belongs to the Google group of companies, including the following companies that provide consumer services in the EU: Learn more about the companies providing business services in the EU.
Algorithm A process or set of rules followed by a computer in performing problem-solving operations. Application data cache An application data cache is a data repository on a device. It can, for example, enable a web application to run without an internet connection and improve the performance of the application by enabling faster loading of content.
Browser web storage Browser web storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions. This makes data retrievable even after a browser has been closed and reopened. One technology that facilitates web storage is HTML 5. Cookies and similar technologies A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser.
Cookies may store user preferences and other information. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.
For example, desktop computers, tablets, smart speakers, and smartphones are all considered devices. Non-personally identifiable information This is information that is recorded about users so that it no longer reflects or references an individually-identifiable user.
These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet. Pixel tag A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened.
Pixel tags are often used in combination with cookies. Personal information This is information that you provide to us which personally identifies you, such as your name, email address, or billing information, or other data that can be reasonably linked to such information by Google, such as information we associate with your Google Account. Sensitive personal information This is a particular category of personal information relating to topics such as confidential medical facts, racial or ethnic origins, political or religious beliefs, or sexuality.
Server logs Like most websites, our servers automatically record the page requests made when you visit our sites. Cookies can be deleted by users. Unique identifiers A unique identifier is a string of characters that can be used to uniquely identify a browser, app, or device.
Different identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. Unique identifiers can be used for various purposes, including security and fraud detection, syncing services such as your email inbox, remembering your preferences, and providing personalized advertising. For example, unique identifiers stored in cookies help sites display content in your browser in your preferred language.