To the Editors of American Demographics: Do you have any information on the demographics of those who use adult novelty products? Ty Chu Phoenix, Ariz. After weeks of digging for nationally representative data on users of sex toys, we came across the National Sexual Health Survey NSHS , a telephone poll of 7, adults ages 18 to 90 by far the most ambitious representative sex survey to date , conducted in and by researchers at the University of California, San Francisco.
According to the poll, 78 percent of all respondents said they were sexually active, meaning they had partner sex in the 12 months prior to the survey. The percentage of adults who use sex toys in solo sex is not available. Sex toys are most widely used in partner sex by adults ages 30 to According to the NSHS, 13 percent of those who are thirty- to fortysomething admit they use them, compared with just 9 percent of to year-olds and 8 percent of to year-olds. No surprise, adults 60 and older, who came of age before the sexual revolution, are the least likely to bring a sex toy to bed.
Only 4 percent of this age group reported using sex toys during partner sex. Couples with high household incomes are notably more likely to get it on with an adult novelty product than those with low incomes.
On a related note, 11 percent of college graduates say they have used a sex toy, compared with 8 percent of adults who have not obtained a high school diploma or the equivalent. Marital status is another important factor when considering who is getting kinky in the bedroom.
Whereas only 9 percent of married adults and 10 percent of never-married singles admit to using sex toys, fully 1 in 7 sexually active adults who are either separated, divorced or widowed 15 percent say they use them. According to survey researcher Joe Catania: By and large, the most predictive factor for zeroing in on a sex toy user is sexual orientation. I need statistics on the percentage of adults who watch college games on TV and attend college games in person.
Stacy Nelson Cary, N. There are several sources for data on Americans' interest in college athletics. For starters, there's the ESPN Sports Poll, a nationally representative telephone survey of 24, Americans age 12 and older that is conducted annually by market research firm Taylor Nelson Sofres. The results of the latest poll reveal that in , 80 percent of Americans watched a college basketball game on television and 24 percent attended a game in person. Residents of the East North Central region Illinois, Indiana, Ohio, Michigan and Wisconsin , where 84 percent of respondents watched a game on television, were the most likely to cheer on their college team from the couch.
But only 76 percent of those in the West South Central region Arkansas, Louisiana, Oklahoma and Texas tuned in to a college basketball game on the tube. According to Simmons, about 9 percent of all adults, or Men ages 35 to 54 the closest approximation to the Boomer generation comprised a third 33 percent of all those who cheered on the Blue Devils, Tar Heels et al.
Of the Boomer men who tuned in during the season, 8 percent watched only one game, 11 percent viewed two games, 12 percent watched three games and 70 percent saw four or more games. Boomer gals were more likely than guys to catch only a few games, with 38 percent reporting that they watched just one or two games in One in 10 said they watched three games, and 52 percent caught four games or more. Maybe they're just bigger fans of the Pac